A Key Marketing Strategy - Bundling

2010-01-30T19:56:00.000-08:00

Have you ever bought a CPU, monitor, keyboard and mouse for one packaged price? Have you eaten a McDonald's Value Meal? If you have, you have been "bundled."

Bundling is a very common marketing practice. In fact, you have probably bought many "bundles" without even realizing it. But, believe me, the marketers in the companies doing the bundling have thought a lot about it.

Bundling involves combining two or more products and/or services together to create a new product that can be marketed as one package. While the concept sounds simple, there are many forms of bundling. For example,

* Pure bundling offers a package that cannot be broken apart. A good example of this is a new car. You wouldn't buy one without the tires, would you?
* Mixed bundling offers customers the choice of buying the entire package or some or all of the components. For example, burger chains offer combo meals, but customers can buy each of the items separately.
* Bundling also includes tie-in sales: buy a product and get a discount on goods necessary to use the product. For example, if you buy a printer, you get a discount on the ink.
* Add-on bundling offers an item only if the main item is purchased. Get your car waxed free with the purchase of a car wash.
* Sales rebates, coupons and cross-couponing are also bundling strategies. For instance, get a coupon for cookies if you buy our milk.

Bundling can enhance your pricing, delivery, loyalty or customer service. So let's consider ways bundling may be your ultimate marketing weapon. Consider these possible strategies, and identify ways they might work for your business:

* Bundling can be used to introduce a new product or service. Either bundle the new product with a familiar item, or enhance its perceived value with the added incentive of an additional product tied to it. Familiar household items like plug-in air fresheners or shower cleaner dispensers are great examples. The actual dispenser of the product is sold as a bundle with the refills.
* Bundling can be used to make customers aware of a little known or undervalued product. Not enough sales of that new dessert at your restaurant? Offer a sample size with every entrée.
* Bundling can disguise your pricing strategy - one price for several items gives the perception of a "deal" and obscures the price of each individual piece.
* Bundling can shape customer-buying practices. Microsoft is so successful because they package their software with new computers. (How many PC-based businesses don't use Microsoft Word or Microsoft Explorer?) Tide became the product of choice for many homemakers after they used the sample that came in their washing machines. (OK, so I'm dating myself.)
* Bundling can simplify life for a customer. A computer package with CPU, monitor, keyboard and mouse offers a "one stop" shopping experience, and also assures that all components will be compatible. (Now if only all software packages worked that way!)
* Bundling can be used to help tie customers to you and your products, increasing customer loyalty. While discounts may be offered for bundles, (as in the case of insurance companies offering a discount if homeowners and auto insurance policies are purchased together) the value to customers may lie more in the efficiency that results from using a single supplier for multiple products. We continue to see cable operators and telephone companies bundling phone, Internet, and TV with the promise that it's easier to deal with one company and one bill.
* Bundling can also be used as a premium to enhance the attractiveness of your service. If you are a real estate agent, for example, offering a staging service as part of your package to prospective sellers can enhance your value.

Now it's your turn to get creative! Consider the bundling examples above and brainstorm ways to apply them to your business. Think of ways to help your customers solve problems, save time, or enhance their lives!

By: Pat Price

Nintendo Wii Bundle

2009-10-29T05:23:00.000-07:00

So in the end what is the Nintendo Wii package, what are the benefits to buy one? Usually, when you buy a gaming console, stores sell you a complete package. Incomplete, which means you will need to purchase before you actually get the amazing gaming experience, one or more of the games and / or accessory obligations. Nintendo Wii will be bundled with the unit and one or more of the games and / or accessories to enjoy a new game from the beginning. When you buy a Nintendo Wii package to complete this deal!
Anyone buying the Nintendo Wii game ideas, it would be a good idea to consider buying, because there are many packages.
And reach an agreement package will enable you to plug-in, and play right away I used to wait to begin.
Package and also will save you money to buy these circumstances, if you want to spend a bit more, you actually get the game from the retailer in the sale prices are usually cheap. After all, it is clear that you will buy at least one game, you can continue in the Nintendo Wii. What is the use of the console for themselves? You can check on the prices of the individual combined price, in the end to see how much you can save.
If you are a matter of time, buy a pack will save you about a game or other additional requirements, would be to increase the time and trouble of buying spent fishing.
In addition, the Nintendo Wii bundle will give you a good start for building a library of your game.
Where can I find Nintendo collection
Many of the top retailers and shops, especially in the games, the Nintendo Wii console and one with different prices based on the number of games or accessories made and processed, all competing for your business. Retailers in many cases, special offers or reduced price of pounds only to increase sales. Such a climate conducive to the competitiveness of the buyer. Online stores are a good place to find a package deal, because they do not because many of the costs paid for the storage of material, and thus achieve substantial savings can be found. There are also many online stores offer free shipping, then do not you save a shopping trip will not have to pay for the privilege regardless of the time!
The deal to buy a Nintendo Wii package clearly many advantages. They cost more effective, and time-saving and time saving way to buy a new set, and allows you to get the best experience on the spot. If you want to buy Nintendo Wii, and the best advice is to consider buying a Wii bundle, shop, compare prices.

Bundles Business

A Key Marketing Strategy - Bundling

Nintendo Wii Bundle